http://www.wavecorp.com/blog/2007/10/26/drm-an-uncertain-future/ DAM, ECM, and Technology Discussion Sat, 11 Oct 2008 13:11:38 +0000 http://wordpress.org/?v=2.1.3 http://www.wavecorp.com/blog/2007/10/26/drm-an-uncertain-future/#comment-95 Quickdraw McGraw Wed, 07 Nov 2007 16:01:54 +0000 http://www.wavecorp.com/blog/2007/10/26/drm-an-uncertain-future/#comment-95 For the last several years, DRM has been a problem without a solution. The survival of creative content requires two primary things - 1) an environment that provides rewards to those who create it and 2) an avenue for those who don't to access and use it. So far, most DRM solutions have leaned heavily on one side or the other. Some focus on protecting the creators, but make it too difficult to use the content. Others focus on getting the content exposed, but fail to reward the creators justly. My belief is that at some point a new technology, process, or combination of the two, will arise and solve these issues gracefully; thus making DRM as straightforward as billing for a service or boxed product. For the last several years, DRM has been a problem without a solution. The survival of creative content requires two primary things - 1) an environment that provides rewards to those who create it and 2) an avenue for those who don’t to access and use it. So far, most DRM solutions have leaned heavily on one side or the other. Some focus on protecting the creators, but make it too difficult to use the content. Others focus on getting the content exposed, but fail to reward the creators justly. My belief is that at some point a new technology, process, or combination of the two, will arise and solve these issues gracefully; thus making DRM as straightforward as billing for a service or boxed product.

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