The Aberdeen Group has just released a report titled Marketing Digital Asset Management: Capturing, Storing, and Retrieving Digital Media to Deliver Strategic Value. The report discusses the use of Marketing DAM systems among 185 Best-in-Class companies.

Report Description from Aberdeen:

A December 2007 survey of 185 companies revealed how Best-in-Class companies maximize the strategic value of digital assets through technology and organization capabilities. For the purpose of this research, Digital Asset Management (DAM) is viewed as a subset of Enterprise Content Management (ECM). The research focuses on technologies that allow marketing departments to capture, store, retrieve, and manage digital content. This benchmark enables companies to see how Best-in-Class tactics help marketing departments maximize investments and leverage technology to improve brand effectiveness, brand consistency, and return on marketing investments, ultimately delivering strategic value from marketing asset management technologies.

Here are a few snippets:

Best-in-Class report a 300% higher return on marketing investment than their peers and a 275% higher customer satisfaction rate.

Best-in-Class companies saved 292% more than peers on the cost of content production.

Thanks to WAVE’s sponsorship, you can download the report for FREE through the Aberdeen Group.