The Aberdeen Group has just released a report titled Marketing Digital Asset Management: Capturing, Storing, and Retrieving Digital Media to Deliver Strategic Value. The report discusses the use of Marketing DAM systems among 185 Best-in-Class companies.

Report Description from Aberdeen:

A December 2007 survey of 185 companies revealed how Best-in-Class companies maximize the strategic value of digital assets through technology and organization capabilities. For the purpose of this research, Digital Asset Management (DAM) is viewed as a subset of Enterprise Content Management (ECM). The research focuses on technologies that allow marketing departments to capture, store, retrieve, and manage digital content. This benchmark enables companies to see how Best-in-Class tactics help marketing departments maximize investments and leverage technology to improve brand effectiveness, brand consistency, and return on marketing investments, ultimately delivering strategic value from marketing asset management technologies.

Here are a few snippets:

Best-in-Class report a 300% higher return on marketing investment than their peers and a 275% higher customer satisfaction rate.

Best-in-Class companies saved 292% more than peers on the cost of content production.

Thanks to WAVE’s sponsorship, you can download the report for FREE through the Aberdeen Group.

WAVE is featured in the February 2008 Henry Stewart newsletter. Along with the WAVE feature, the newsletter Michael Moon also discusses the new generation of DAM, Gary Katz reveals a Marketing Operations benchmark study, and there are also summaries from the latest Journal of Digital Asset Management.

There is a ton of information packed in this newsletter, and it is definitley worth checking out.

“Be all you can be”

“What’s in your wallet?”

“Good to the last drop”

“Got Milk?”

I will bet you, that you could tell me every identity that those slogans belong to. Why?

What makes a good slogan/copy shot? Why do some copy shots become embedded in our brains, while others like “A Good Place to Sit and Eat.” (Denny’s), fall by the wayside?

Nick Padmore at A List Apart has crunched the numbers. He started with the 115 best slogans, straplines, taglines, and headlines (nominated by 18 creative experts), and examined every aspect of the slogans; mood, grammar, inclusion of the brand name, standards, metaphors and other devices.

Nick even went as far as to do separate calculations for post-1985 copy shots.

His conclusion was simple.

Judging against that criteria, he claims “If it’s on, it’s in” (Radio Times) is the Best Copy Shot Ever Written.

While I don’t agree with that AT ALL, his article is very informative (if a bit lengthy). It even has pie charts!

Seeing the numbers, it becomes very clear that most successful slogans have many elements in common. This is a very good thing to keep in mind when you are coming up with your next advertising campaign.

And just in case you didn’t know, the entities from the aboves slogans are (in order): ARMY, Capital One, Maxwell House, and National Milk Processor Board.

After writing last weeks article about the growth of online marketing, another online advertising study was released.

The study, released by Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, only futher enforces the growing trend of online marketing:

Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006.

And TechCrunch put some perspective on the numbers:

Whilst the $5.2 billion figure is a record month, the growth rate quarter on quarter are not that spectacular; the third quarter was up only three percent on Q2. This isn’t necessarily a bad thing; three percent may not sound a lot, but if it were 33% the cries of bubble would be heard loud and wide. 3% is a sustainable, healthy number that will bring joy to many online who rely on advertising without the related fear that the growth may not be sustainable.

With the announcement of Facebook’s new user-tracking highly-targeted targeted ad platform, it seems that everybody is talking about online marketing. And for a good reason too, a recent eMarketer’s report says that by 2011, U.S. advertisers will spend about 42 billion dollars on online advertising. That is just less than double the 21.4 billion we are spending in 2007.

But is it to much? As Gigaom wonders

“Of course, it also means that advertising (or marketing messages) are going to be in-your-face, every time you turn around. What is the theoretical limit to our ability to absorb these messages? I just wonder, when, as people-being-marketed-to will we say: Enough! Stop! Or will we?”