During our everyday life it is easy to distinguish the novice from the expert. We can purchase a hammer from the local hardware store and understand that we are probably incapable of building our own house. Likewise, we do not consider ourselves artists simply because we walk into the craft store.
Unfortunately when it comes to Digital Asset Management, expertise is too often undervalued. The software application is commonly viewed as the complete solution, not just a tool within it. In this era of spreadsheet RFPs, it is easy for publishers to compare the minutia of product features and overlook the optimal implementation strategy to achieve the defined objectives. Ultimately, the primary purchasing goal becomes finding the right product as opposed to finding the right solution.
If you have experienced this scenario, you are not alone. The good news is that the DAM industry is recognizing these factors more than ever – giving businesses more information to pursue a successful path. We think this trend is overdue and will establish a more confident and satisfied base of DAM practitioners over time.