After writing last weeks article about the growth of online marketing, another online advertising study was released.
The study, released by Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, only futher enforces the growing trend of online marketing:
Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006.
And TechCrunch put some perspective on the numbers:
Whilst the $5.2 billion figure is a record month, the growth rate quarter on quarter are not that spectacular; the third quarter was up only three percent on Q2. This isn’t necessarily a bad thing; three percent may not sound a lot, but if it were 33% the cries of bubble would be heard loud and wide. 3% is a sustainable, healthy number that will bring joy to many online who rely on advertising without the related fear that the growth may not be sustainable.