MediaBank
Real-World Benefits of DAM
Learn more about common real-wold business problems that businesses commonly encounter, and then view the solutions, to see the ways that Media and Digital Asset Management can help alleviate these problems.
Scenario 1: Managing Jobs and Clients
Throughout the course of the day, Garth, the account manager of a print company receives dozens of email requests and phone calls from various clients regarding new and updated jobs. Garth does his best to assign these tasks to his staff through emails while maintaining a spreadsheet of each job status and deadline. Garth feels like he can never keep up with the constant flood of requests. He is not confident that deadlines can be met without errors. Every file is checked and rechecked before printing, so Garth spends a significant amount of his day recycling through proofs and solving unintended discrepancies. Many times, Garth must send jobs back to the creative team to re-examine a file for changes because the workflow process was not conducted properly. In turn, identifying the accountability of changes between his staff and his customers is increasingly problematic. Garth feels like his everyday work atmosphere is a mass of confusion with poor productivity.
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Scenario 2: Working with Media and Content
John is a graphic designer that needs to make final alterations to several large graphic files before they are printed. John’s boss has sent him an e-mail indicating what John needs to edit and instructs John to download the file from the company’s shared file server. This typical request is one of many that John receives daily and he feels like he can never keep up or manage them correctly. John spends a half an hour looking for the correct file, having to open each candidate to look at it before finding the right one. It is a common and frustrating process that wastes over an hour every day. John also spends a great deal of time parsing though many email requests and voicemails to ensure he is incorporating all of the right changes. Once he has completed his final edits, John uploads the modified graphic file back to the server with a different file name to indicate the new revision. Despite the company’s file naming policy, it is confusing as to which file version is most current, especially when company clients request frequent updates.
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Scenario 3: Improving Customer Service
Janus Printing Company gets regular complaints about poor customer service resulting from miss-communication. Currently, account managers communicate with customers via email and telephone conversations. Files are zipped and transferred via ftp or email attachments, which is very time consuming and not intuitive. There is a great deal of requests that are often lost in the shuffle and not tracked, which leads to customer frustration. Similarly, clients are dissatisfied with the turn around time on edits and find that it limits the quality and quantity of publications they are able to produce. The account managers are trying their best, but feel as if they cannot please every client at the same time. Many clients are so fed-up with the poor customer service that they are now considering switching to other companies. As a result, Janus Printing is worried that they will not have the funds for the new printer they want to purchase to stay competitive in today’s market.
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Scenario 4: Maximizing Profits
Jane, the owner of Prestige Printers is losing revenue because of an inefficient workflow system and poor information distribution. Prestige Printers is an average-sized print company, but has a top-of-the-line printer to accommodate a few reputable clients. After careful monitoring, Jane has documented that her employees spend approximately 30% of their time searching for images and documents on their individual hard drives and CDs. When a file cannot be located, it is re-requested or recreated; amounting to substantial additional expenses and time. Another problem Jane encounters is not being able to bill for untracked work. Increasingly, clients informally request extra copies of digital material or small alterations and edits. Typically when this occurs, the editors quickly complete the request without tracking or charging the clients. Jane has tried to track this but has been unsuccessful in her attempts, thus she has no idea how much revenue is lost each month.
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To learn more about how Digital Asset Management can be applied to your specific industry (publishing, marketing, web, video, photography, medical, and much more), contact us online or at 407-585-0250