MediaBank

DAM Concepts

   Digital asset management is not the next great technology in search of a problem. It's not the private domain of Fortune 500 companies. It doesn't require implementation cycles and budgets that will take years to recover. If your business relies on producing, storing, or distributing digital information, asset management is just a smarter way of doing business.

Assets are objects that are too valuable for you to lose. There are a few questions that may help you determine your need for asset management.

Does your process require that you:
  • Maintain strict file system naming conventions on your servers so that you can find information more easily?
  • Pay someone to archive and restore files to and from your file system to other media?
  • Distribute files to remote customers on the web?
  • Maintain files in logical groups for processing through several production steps?
  • Spend tons of time searching for files located on various storage devices?

Digital Asset Management

   File systems often force users to search through many directories or servers to find a particular asset. Assets may be stored on devices that aren't a part of the file system, like archive media. There's also the risk that users will move things around on mounted volumes. Additionally, there's always the issue of distributing digital assets on the web or other media - like CDs, wireless, or direct-to-print.

Asset management systems provide the source for data to be deployed quickly for review, approval, or inclusion in remote workflows.

MediaBank solves these problems by providing a mechanism to control and view data through a single interface, without regard to file location. This allows users to work on files, not work to find them. The more ways you need to display or distribute your data, the more sense it makes to use a digital asset management system to find and control it.

**If you would like to learn more about DAM, ECM, & VDP, go to WAVE Corp's Content Management & Digital Asset Management Glossary.

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