The more a Print/Marketing services provider utilizes DAM, the greater their competitive advantage. As an integral link between provider and customer, DAM protects against piracy, eliminates redundancies, and streamlines workflow. The amount of content created and stored continues to increase while the channels for content delivery are also expanding. The ability to collect, update, and publish content quickly by using DAM systems, allows Print/Marketing services to extract the value of each asset and be responsive to customer needs.

There are several main ways print/marketing service providers can leverage DAM systems. Primarily, DAM reduces cost and speeds production for print/marketing service providers internally, allowing the ability to deliver product cheaper or increase margins. DAM also enhances communications and accountability between the service provider and their customers. In addition, customer retention increases as print/marketing service providers bring customer content into their DAM repository.

Marketing/Print service providers can use DAM to leverage assets by developing campaigns that reuse content across multiple channels. In addition, DAM can be used as a customer facing portal, facilitating better and more streamlined workflow and communication. DAM allows users to adapt in an environment of rapidly changing technology and customer expectations.